<ul><li>Develop and execute comprehensive marketing strategies aligned with the business unit's goals and overall company objectives.</li><li>Conduct market research to identify opportunities, market trends, and competitive positioning.</li><li>Manage and enhance the brand identity of the business unit.</li><li>Ensure consistent branding across all marketing materials and channels.</li><li>Plan and execute marketing campaigns to generate leads, increase brand awareness, and drive customer engagement.</li><li>Utilize various marketing channels, including digital, social media, events, and traditional media.</li><li>Oversee digital marketing initiatives, including website content, SEO/SEM, email marketing, and social media campaigns.</li><li>Optimize digital channels to reach target audiences effectively.</li><li>Work closely with sales teams to understand market needs, customer feedback, and sales objectives.</li><li>Develop marketing collateral and tools to support sales efforts.</li></ul>

Unit Marketing Head