Senior Manager - PSU & Corporate

8 - 13 Years of Experience rupess outline icon

12.00L - 16.00L time outline icon

Full Time

Paras Hospitals, Sector-43, Gurugram

time outline icon Gurugram, Haryana, India

Posted on 17-03-2022

1 Vacancy

Description

Explore and Identify New potential territories to expand Hospital business Markets in allocated region.
Partner with the corporate marketing team and sales leadership team to develop the sales strategy for the hospital in order to achieve the revenue targets of Individual and Top Line of Hospital.
Conceptualize new initiatives for increasing sales and top of mind.
Recall potential patients/customers and to leverage the Hospital Brand.
Identify new markets; new engagements, new specialties and ways to drive future business.
Identify key sources of business and translation/allocation of targets to the sources i.e. Doctor marketing/referrals.
Manage the profitability of the Hospital by ensuring Sales expenses are commensurate with the turnover achieved (ROI).
Co-coordinate with the Marketing team for all marketing and Branding activities. Provide inputs to the corporate sales team to further enhance the impact of marketing initiatives.
Master Doctors Data Management to be maintained.
Weekly Updation of Referral Doctor Master database.
Active Referral Doctors Effective Coverage.
Execution Planners followed to convert Referral Drs.
Focus on expanding Visiting Consultants Tie Up to Hospitals / Conceptualize and implement various direct sales initiatives to reach customers directly.
Periodically analyzing MIS reports to draw inferences, trends, and inputs to be used for marketing.
Analyze advertising and marketing spends to ensure marketing budgets are utilized effectively.