Product Manager

Product Manager

work outline icon0 - 5 Years of Experiencerupess outline iconNot disclosed time outline iconFull Time

CORE Diagnostics

time outline iconGurugram, Haryana, India

Posted on 12-05-2022

65 Views

1 Vacancy

Description

  • Managing Routine Diagnostics portfolio, Leads new product launches.
  • Works with cross-functional team and agency to develop product positioning for the new generation product.
  • Collaborates with cross-functional team and agency in conducting market research for new product positioning.
  • Works with geography teams in developing a go-to-market strategy, including key performance indicators, segmentation, account/customer targeting, and messaging.
  • Creates launch materials and tools.
  • Collaborates with sales to assess market opportunities, gains alignment on key marketing objectives, creates and executes marketing plans.
  • Leads recurrent geography calls to discuss ongoing projects and future opportunities.
  • Organizes live marketing touch points in order to gain alignment on the annual and quarterly plan of actions.
  • Tracks key metrics in each geography to understand whether marketing plans are contributing to the topline; uses metrics to provide insights and adjust marketing plans accordingly.
  • Be the content owner of the plan.
  • Appropriately allocates the content and budget to the right channels to increase channel effectiveness.
  • Be flexible in plan execution based on trackable channel metrics.
  • Leads market research to better inform the effectiveness of our marketing plan and execution.
  • Manages an annual budget by forecasting future needs according to the plan and prioritizing spending among projects.

Category

Pharmaceuticals

Functional Area

Pharma Product Management

Aggregated job.

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