Product Manager
0 - 5 Years of ExperienceNot disclosed Full Time
CORE Diagnostics
Gurugram, Haryana, India
Posted on 12-05-2022
68 Views
1 Vacancy
Description
- Managing Routine Diagnostics portfolio, Leads new product launches.
- Works with cross-functional team and agency to develop product positioning for the new generation product.
- Collaborates with cross-functional team and agency in conducting market research for new product positioning.
- Works with geography teams in developing a go-to-market strategy, including key performance indicators, segmentation, account/customer targeting, and messaging.
- Creates launch materials and tools.
- Collaborates with sales to assess market opportunities, gains alignment on key marketing objectives, creates and executes marketing plans.
- Leads recurrent geography calls to discuss ongoing projects and future opportunities.
- Organizes live marketing touch points in order to gain alignment on the annual and quarterly plan of actions.
- Tracks key metrics in each geography to understand whether marketing plans are contributing to the topline; uses metrics to provide insights and adjust marketing plans accordingly.
- Be the content owner of the plan.
- Appropriately allocates the content and budget to the right channels to increase channel effectiveness.
- Be flexible in plan execution based on trackable channel metrics.
- Leads market research to better inform the effectiveness of our marketing plan and execution.
- Manages an annual budget by forecasting future needs according to the plan and prioritizing spending among projects.
Category
Pharmaceuticals
Functional Area
Pharma Product Management
Aggregated job.
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