Product Manager

0 - 5 Years of Experience rupess outline icon

Not disclosed time outline icon

Full Time

CORE Diagnostics

time outline icon Gurugram, Haryana, India

Posted on 12-05-2022

68 Views

1 Vacancy

Description

Managing Routine Diagnostics portfolio, Leads new product launches.
Works with cross-functional team and agency to develop product positioning for the new generation product.
Collaborates with cross-functional team and agency in conducting market research for new product positioning.
Works with geography teams in developing a go-to-market strategy, including key performance indicators, segmentation, account/customer targeting, and messaging.
Creates launch materials and tools.
Collaborates with sales to assess market opportunities, gains alignment on key marketing objectives, creates and executes marketing plans.
Leads recurrent geography calls to discuss ongoing projects and future opportunities.
Organizes live marketing touch points in order to gain alignment on the annual and quarterly plan of actions.
Tracks key metrics in each geography to understand whether marketing plans are contributing to the topline; uses metrics to provide insights and adjust marketing plans accordingly.
Be the content owner of the plan.
Appropriately allocates the content and budget to the right channels to increase channel effectiveness.
Be flexible in plan execution based on trackable channel metrics.
Leads market research to better inform the effectiveness of our marketing plan and execution.
Manages an annual budget by forecasting future needs according to the plan and prioritizing spending among projects.