<ul><li>Responding to requests for information release or press conference from the media or designating a spokesperson or source of information.</li><li>Establishing and maintaining relationships with consumer, community, employee, and public interest groups.</li><li>Writing press releases and other media communications to promote clients.</li><li>Planning or directing the development of programs to maintain favorable public and stockholder views of the organization's agenda and accomplishments.</li><li>Coaching client representatives in effective communication with the public and employees.</li></ul>

PRO