Medical Sales Representative

Role of Medical Representative

• Role of medical representative is to create demand for an existing product or launch new product ensuring availability at retailers and stockiest.
• The role of Medical Representative is very challenging. They represent the total company in a given territory. They have to work hard from morning to midnight at different hospitals, clinics, doctor’s chambers, pharmacies etc. They have to meet with different types of people doctors, nurses, pharmacy owners, clinic’s managers and even sometimes with general people. They have to achieve their target by generating prescriptions. They need to earn knowledge regarding the human body and microbiology. They need to be master in product knowledge, selling skills, communication skills, problem-solving skills, and time management to become a good Medical Representative.
• Medical Representatives are the building blocks of a company. They form the platform of the company in front of customers and share the vision, promote the products of the company and achieves the given objectives, in turn, which get converted into revenue for the company.
• Medical representatives are the key point of contact between pharmaceutical and medical companies and health care professionals, promoting product awareness, answering queries, providing advice and introducing new products. Excellent sales skills are a key requirement for medical representatives.

Responsibilities and Role of Medical Representative

• Launching new products in the market.
• Sales Achievement.
• Customer Support and Customer Service.
• Pharma Product Promotion.
• Market Feedback about the product.
• Company Representation.
• Record Keeping and Reporting.