Marketing Manager

Job description

• Create and implement Marketing plan within budget, in conjunction with overall business strategy.
• Ensuring effective, branded marketing communications including the company website, social media, print communication, and advertising. Ensuring effective communication internally also.
• Liaise with and manage all external agencies, such as PR, Creative, On-line, Media Buyers, Medical Publications.
• Update Press Releases from outside agencies.
• Liaise with all department Managers in-house, in creating marketing pieces for different areas e.g. GP Booklet, Patients Booklet.
• Re-write text for relevant audience. Ensure effective communication with same.
• Demonstrate familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research.
• Maintain high level of knowledge of Hospital’s clinical services.
• Manage creation and distribution of Internal Newsletter (Spotlight on Staff) for internal communication within hospital.
• Maintain awareness of competitor activity and general healthcare updates.  Contribute to internal and external meetings from a marketing perspective.  Manage Grand Rounds and relationship management with Consultants.
• Manage relationship with key personnel in Pharmaceutical and Medical Device industries with a view to confirming on-going sponsorship of hospital events.
• Direct and manage Social Media & Marketing Assistant and provide support and guidance.
• Researching and evaluating new opportunities for the business, and customer needs and insights.
• Analysis of the effectiveness of all marketing efforts.
• Issue on-going reports on all activities to Commercial Director.
• Develop an annual marketing plan which should detail the year’s activity to meet agreed company objectives.
• Demonstrate technical marketing skills and company product knowledge.  Expert in Internet and social media strategy with a demonstrated track record.
• Exp. Min. 2-5 Years in hospital industry.