Marketing Manager
Ajanta Hospital And IVF Centre, Lucknow
Lucknow, Uttar Pradesh, India
Posted on 12-01-2024
583 Views
1 Vacancy
Description
- Require MBA in marketing from a reputed institution.
- Minimum 03 years experience work experience in similar role preferably from healthcare industry or pharmaceutical industry.
- Ability to convert conceptual ideas and complex business concepts into compelling, marketable programs that support the hospital’s goal.
- Strong research, editing and proofreading skills, especially in thought leadership and digital formats.
- Demonstrate ability to plan and lead multiple projects with flawless execution that drives results and delivers to tight deadlines.
- Willingness to be proactive in bringing new, innovative ideas to the table and executing new programs.
- Good understanding of health information structures and technology.
- Ability to perform under work pressure.
- Excellent communication, organizational and presentation skills.
- To formulate brand plan and propose various Marketing strategies for each specialization of the hospital.
- To take care of all the publishing material of the hospital namely: information booklet, leaflets, handbills, brochure, and other related materials. These shall include the content, design, creativity and proof – reading etc.
- To plan various activities as per the phase wise Marketing Strategic plans.
- To execute the various activities planned as per the phase wise Marketing plans for example, CMES, Workshops Camps, Patient Education Program, and Life – Style Management Program Etc.
- To carry out Research activity related to marketing plan evolved.
- To explore newer geographical area new markets, for customer target for hospital.
- To explore new product feasibility for business plan.
- To do regular fieldwork to understand and develop sound marketing plan.
- Monthly detailed report of the activity with number of patients referred to hospital should be submitted to the management
- Weekly progress report should be submitted in brief to management about the activities and target patients base (General & departmental patients) assigned.
Category
Marketing / Business Development
Preferred Education
Bachelor Degree
Key Skills
Strategic PlanningTeam LeadershipBrand ManagementCampaign ManagementContent Development