Marketing Manager

10 - 18 Years of Experience rupess outline icon

Not disclosed time outline icon

Full Time

Linux Laboratories Private Limited

time outline icon Mumbai, Maharashtra, India

Posted on 15-03-2023

1 Vacancy

Description

To effectively communicate/design communication material for product benefits to all the relevant stakeholders in the value chain.
To prepare, present and implement marketing business plan (brand plans) per promoted product on an annual basis.
To provide strategic product direction & to create and execute product tactical plans aligned with strategy within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter. Track and monitor the progress on the brand/s on a monthly basis.
Maintain key customer and opinion leader contact to maximize product performance in the respective therapeutic fields and support current and future objectives.
To maintain and improve product knowledge of the sales force and sales managers and to continually update knowledge on the product, competitors and therapeutic area.
To achieve targets for sales, grow market share, profit contribution and market penetration for all assigned product/s (i.e. entire portfolio P&L).
To monitor budgets for and control allocated promotional expenditure for the product/s.
Responsible for overseeing market surveys/Research and sales trends reviews while effectively utilizing available market intelligence tools (SMSRC, Internal MIS reports etc.) to identify purchase patterns, sales performance and market dynamics.
Regular fieldwork with representatives, monitoring marketing plans (brand plans), identifying opportunities and gaining market intelligence.