Marketing Executive

0 - 5 Years of Experience rupess outline icon

Not disclosed time outline icon

Full Time

Axis Hospital And Research Center, Kanpur

time outline icon Kanpur, Uttar Pradesh, India

Posted on 01-04-2024

668 Views

1 Vacancy

Description

Conduct market research, competitor analysis, and customer surveys to identify market trends, consumer preferences, and competitive positioning, and gather insights to inform marketing strategies and decision-making.
Analyze market data, customer demographics, and performance metrics to assess marketing effectiveness, track campaign ROI, and identify opportunities for optimization and improvement.
Develop and implement marketing strategies, plans, and campaigns aligned with business goals and objectives, targeting specific market segments, customer segments, or geographic regions.
Define marketing objectives, key performance indicators (KPIs), and success metrics, and develop marketing budgets, timelines, and resource allocation plans to support strategic initiatives.
Manage brand identity, messaging, and positioning, ensuring consistency and alignment across all marketing channels, materials, and communications.
Develop brand awareness campaigns, brand-building initiatives, and brand activation programs to enhance brand visibility, equity, and loyalty among target audiences.
Plan and execute digital marketing campaigns, including email marketing, social media marketing, content marketing, and search engine optimization (SEO), to drive website traffic, generate leads, and increase online engagement.
Monitor digital marketing performance metrics, such as website traffic, social media engagement, click-through rates (CTRs), and conversion rates, and optimize campaigns for maximum effectiveness and ROI.