Marketing

0 - 5 Years of Experience rupess outline icon

Not disclosed time outline icon

Full Time

Medicover Hospital, Bengaluru

time outline icon Bengaluru, Karnataka, India

Posted on 01-03-2024

14 Views

1 Vacancy

Description

Proficiency in conducting market research, including analyzing industry trends, customer preferences, and competitor strategies to identify market opportunities and threats.
Ability to use research tools and methodologies, such as surveys, focus groups, and data analytics, to gather insights and inform marketing strategies.
Skill in developing marketing plans and strategies aligned with business objectives, target audience demographics, and market segmentation.
Knowledge of marketing frameworks, such as SWOT analysis, PESTLE analysis, and Porter's Five Forces, to assess competitive positioning and formulate marketing strategies.
Experience in developing brand identity, brand positioning, and brand messaging to differentiate products or services and build brand awareness and loyalty.
Ability to oversee brand consistency across all marketing channels and touchpoints, including advertising, packaging, and digital platforms.
Proficiency in digital marketing channels and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
Knowledge of digital analytics tools, such as Google Analytics, to track website traffic, user engagement, and campaign performance metrics.