Group Product Manager

10 - 12 Years of Experience rupess outline icon

Not disclosed time outline icon

Full Time

Suburban Diagnostics India Pvt.Ltd.

time outline icon Mumbai, Maharashtra, India

Posted on 08-09-2022

1 Vacancy

Description

Manage the entire 'Test' life cycle (Path & Non Path) and road map for promotion (running the monthly Campaign along with DGM Retail marketing and COO).
Create the portfolio approach of tests for identified 5 segments of Drs. (Gynaecologist, Physician, Surgeon, Haematologist, Ortho).
Input to Lab team on new tests required to fill portfolio gaps for identified 5 segments of Drs.
Create business plan for increasing sales of created portfolio tests including promotion plans and sales team training.
Post training follow up and Joint field work with the sales team to evaluate implementation of the technical training. Also update on upside LMS (Darwinbox) along with the training team.
Plan monthly calendar & execute CME/RTM/Conferences based on the promotional Strategy of the organization.
Handle medico marketing queries from clinicians.
Pricing & Competitor update to DGM-Retail Marketing for further analysis and designing of new campaign for subsequent month.
Permanent Doctor retention initiatives (KOL Development plan).
Budget preparation along with DGM-Medico & Retail Marketing along with the COO.
Plan monthly calendar for 'Doctor connect program' along with the pathologist across organization.
Monthly e-mailer to permanent doctors (Technical updates).
New Test Launch plan and promotion.