<ul><li>Develop and lead the overall digital marketing strategy to drive brand awareness and business growth.</li><li>Oversee performance marketing, SEO/SEM, social media, content, email, and influencer campaigns.</li><li>Lead a team of digital marketers, analysts, and creative professionals to execute integrated campaigns.</li><li>Manage budgets and ROI metrics across all digital channels including paid and organic platforms.</li><li>Analyze data to optimize campaigns and report KPIs to senior leadership.</li><li>Collaborate with product, sales, and technology teams to align digital efforts with business goals.</li><li>Drive customer acquisition and retention strategies via marketing automation and CRM tools.</li><li>Ensure effective brand communication across all digital touchpoints.</li></ul>

General Manager-Digital Marketing