Digital Marketing (Health Care)

Required Education :

MBA. A background in data management, statistics and analytics will be helpful.

Knowledge on Advanced Excel and Power Query

Experience :

1. 4-8 years’ work experience, client-side or with a mid- to large-size agency.

2. Prior experience with healthcare/ hospitals/ healthtech/ home healthcare

essential

3. Experience across digital and offline media, with a track record of having

managed campaigns end-to-end (from briefing through creative and design

development to media release and reporting)

Knowledge and Specific Skills

Proven growth marketing success with strong ROAS (return on ad spends)

having consistently been delivered

Strong data and analytics orientation and comfort with creating and

analyzing performance reports

A self-starter, with the ability to work with small teams and external partners

effectively, and requiring minimal supervision

Excellent communication skills, both written and oral

A decent active personal social media / digital presence

Strong analytical and logical skills

Knowledge of pricing and budgetary needs to maximize ROI of Digital

Marketing campaigns and resources.

Preparing Reports such as

 Paid vs Organic Leads Calculations

 MQL, SQL, Gross, Gross%, Net, Net%

 CPL, CPB, CAC calculations

 LTV analysis for identifying patterns & trends 

Critical Behavioral Competencies :

Excellent data management skills

Excellent Interpersonal communication

Positive Attitude

Statistical & Analytical Skills

Digital & Social Media Expert

Ability to demonstrate peer leadership in a cross-functional environment