<ul><li>Develop and execute digital marketing strategies to drive brand awareness, lead generation, and customer engagement.</li><li>Manage and optimize digital campaigns across various channels, including social media, email marketing, SEO, PPC, and content marketing.</li><li>Monitor and analyze campaign performance using tools like Google Analytics and other reporting platforms.</li><li>Create, curate, and manage content for websites, blogs, social media platforms, and other digital touchpoints.</li><li>Conduct keyword research and optimize website content to improve organic search rankings.</li><li>Collaborate with design and content teams to produce engaging visuals and copy for digital campaigns.</li><li>Manage social media accounts, engage with followers, and track social media metrics to measure success.</li><li>Stay up-to-date with digital marketing trends and best practices to ensure campaigns are innovative and effective.</li><li>Create and manage email marketing campaigns, segmenting audiences and optimizing for open and conversion rates.</li><li>Report on digital marketing activities and make data-driven recommendations to optimize future campaigns.</li></ul>

Digital Marketing Executive