Digital Marketing

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Digital Marketing

work outline icon0 - 5 Years of Experiencerupess outline iconNot disclosed time outline iconFull Time

Medicover Hospital, Bengaluru

time outline iconBengaluru, Karnataka, India

Posted on 04-03-2024

495 Views

1 Vacancy

Description

  • Develop and execute comprehensive digital marketing strategies aligned with business goals, target audience demographics, and market trends.
  • Identify key performance indicators (KPIs), metrics, and benchmarks to measure the effectiveness of digital marketing campaigns and initiatives.
  • Manage and optimize company websites, ensuring they are user-friendly, mobile-responsive, and optimized for search engines (SEO) to improve organic visibility and traffic.
  • Conduct website audits, keyword research, and competitor analysis to identify opportunities for website improvement and optimization.
  • Develop engaging and relevant content for various digital channels, including websites, blogs, social media, email newsletters, and downloadable resources.
  • Collaborate with internal teams and external partners to create high-quality content assets, such as articles, infographics, videos, and case studies.
  • Plan, execute, and optimize search engine marketing campaigns (Google Ads, Bing Ads) to drive targeted traffic, increase conversions, and maximize return on investment (ROI).
  • Conduct keyword research, ad copywriting, bid management, and A/B testing to optimize PPC campaigns for performance and cost efficiency.

Category

Marketing / Business Development

Key Skills

Digital Strategy DevelopmentWebsite Management and OptimizationContent MarketingSearch Engine Marketing

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