Digital Marketing

0 - 5 Years of Experience rupess outline icon

Not disclosed time outline icon

Full Time

Medicover Hospital, Bengaluru

time outline icon Bengaluru, Karnataka, India

Posted on 04-03-2024

219 Views

1 Vacancy

Description

Develop and execute comprehensive digital marketing strategies aligned with business goals, target audience demographics, and market trends.
Identify key performance indicators (KPIs), metrics, and benchmarks to measure the effectiveness of digital marketing campaigns and initiatives.
Manage and optimize company websites, ensuring they are user-friendly, mobile-responsive, and optimized for search engines (SEO) to improve organic visibility and traffic.
Conduct website audits, keyword research, and competitor analysis to identify opportunities for website improvement and optimization.
Develop engaging and relevant content for various digital channels, including websites, blogs, social media, email newsletters, and downloadable resources.
Collaborate with internal teams and external partners to create high-quality content assets, such as articles, infographics, videos, and case studies.
Plan, execute, and optimize search engine marketing campaigns (Google Ads, Bing Ads) to drive targeted traffic, increase conversions, and maximize return on investment (ROI).
Conduct keyword research, ad copywriting, bid management, and A/B testing to optimize PPC campaigns for performance and cost efficiency.