Marketing Executive

1. Referral Doctor Servicing

• Expansion of referral doctors base to the hospital by meeting doctors and general practices regularly across different markets.
• Serving as a link between hospital doctors and referral doctors.
• Sending thanks letters to the referral doctors.
• Creating of database of the referring doctors .
• Analyze the database and refer doctors and monitors business form referring doctors.
• To organize meetings of referring doctors with the hospital doctors.
• Maintaining relationships with referring doctors.
• To device strategies for increasing business from referring doctors.
• To organize visit of the referring doctors to the hospital.
• To update the referring doctors regarding the patient’s treatment and hospital stay.

3. Expansion of hospital research and visibility

• Execution of outreach clinics ( OPDs)
• Suggestion of areas where outreach clinics could be set up.
• Conducting market surveys and analyses

4. Brand Building and advertisement

• Execution of the hospital brand plan.
• Participation in brand building activities and exercise.

5. Performance Monitoring

• Generating tour reports.
• Monitoring of the performance of Junior Executives.
• Compiling reports of the market and area from where hospital is getting business.

6. Events

• Execution of camps and outreach
• Organizing CME’s and
• Execution of market events of the hospital
• Conducting public awareness program

7. Customer Handling

• Handling of patients referral from respective market
• Handling service related complaint.

8. To follow Process Improvement programs and carry on Quality Initiatives in the department.

9. To perform all other jobs as may be assigned due to exigencies of work.